I have to admit that I had no idea that this book was intended for those in the marketing field. It’s description at the time was a bit deceiving BUT Overall I learned a lot from this book! It is not an easy read…Especially if you are not familiar with marketing terms (as I am not). However i will say this. It was an enlightening read. It showed me why i am more drawn to things that my husband, and viice versa! I really found the chapters most interesting on how the male and female brains function an think through the purchasing process! it has really helped me in thinking through the reasons I am purchasing something Like “do I really need this” or “Am I just drawn to an attractive display?’
If you enjoy figuring out why you thin (or shop) the way you do then check this book out! Just have a dictionary close By and if you are working in the Marketing field well then this is a MUST READ! Just beware I have read the book too!
